Become
UNFORGETTABLE
It's time to start standing out from the crowd.
In today’s crowded market, standing out in the sea of sameness is tough. Your ideal customers and potential employees are being constantly bombarded with countless different options, making it difficult to cut through the noise and get noticed.
The struggles are real:
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It’s hard to pinpoint what truly sets you apart from the rest.
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You struggle to build an emotional connection with your customers and candidates.
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Inconsistent or dull messaging can confuse, alienate or even bore your audience.
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A lack of authenticity can make it difficult to build lasting trust with the people you’re trying to attract.
But there is another way.
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We make your business unforgettable.
We help you stand out from the crowd by harnessing your unique awesomeness and using the power of storytelling to bring it to life. Here’s how we do it:
Discover your unique edge
We dig deep to uncover what makes your business truly unique. Through dynamic workshops and insightful consultations, we help you identify your unique selling points and core strengths.
Strengthen your employer brand
Attract and retain great people by showcasing your vibrant company culture and growth opportunities. We'll create a compelling employer brand story that shows your business as a great place to work. More...
Craft compelling narratives
Our storytelling expertise transforms your USPs into engaging, memorable narratives. We create stories that resonate emotionally, making your brand unforgettable to customers and candidates.
Sustainable communications
Once you have a compelling narrative, all your communications and marketing stem from that narrative, creating a unified and powerful brand presence that resonates with your audience.
Create a distinct tone of voice
We help you develop a unique tone of voice that reflects your brand’s personality and values. This consistent tone strengthens your brand identity and makes all your communications more relatable and engaging.
In-house storytelling skills
We coach your team so that you have the skills in-house to bring your story to life through content and communications, ensuring long-term success.
Build a consistent brand message
We ensure your messaging is clear, consistent, and compelling across all platforms. From your website and social media to marketing materials and recruitment ads, your brand will speak with one powerful voice.
Bringing your story to life
We stick around to make sure you've got everything you need to make your story stick, including personalised guides, templates and story prompts.
TRANSFORM YOUR BUSINESS.
When you partner with BFG People, expect transformative results:
Stand out: Break through the clutter and capture the attention of your ideal customers and candidates.
Connect emotionally: Build strong, lasting emotional connections that foster loyalty and engagement.
Boost growth: Drive business growth with compelling stories that convert and retain customers.
Attract talent: Draw in top talent with a strong, attractive employer brand.
Build trust: Establish credibility and trust with authentic, consistent messaging.
What our clients say
"Rachael is a true professional and excellent at what she does. She delivers the programme faultlessly and with complete consistency. There are no excuses ever, only the results that are promised."
Dale Evison,
Dukeries Roofing
"Working with Rachael and BFG People has been fantastic. It really is exciting to know we have a clear EVP and we’re attracting a team who want to work with us and our values."
Susie Grantham,
SGS Hub
"Great leadership of sessions and workshops."
"Very good hosts, keeping the event interesting and organising workshops."
"Great coaching throughout the day."
"Very clear and inspiring."
Attendees from an
all-day event we planned and hosted