WELCOME TO

THE BFG TALENT MAGNET

Unleash the potential of your business with
The BFG Talent Magnet – an immersive journey for ambitious business leaders craving productivity, profitability and scaleable growth.

This employer brand programme propels your reputation as an employer, empowering you to stand out from the crowd and attract the people you need in your business,
reduce your employee turnover and ultimately drive business growth.

Let's get started

ATTRACTING & RETAINING GREAT PEOPLE IS F*£KING HARD

Growth is great, but it comes with its own set of challenges.

You're haemorrhaging money on recruitment consultants for every hire, only for them to leave six months later.

Every open vacancy hurts. Each one puts huge amounts of stress on you and your team who have to fill the void.

You're competing with larger, well-known companies and with limited budget, resources and brand recognition.

You don't have the expertise in-house to build and/or execute your employer brand strategy in-house.

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HI THERE

ARE YOU READY TO UNCOVER YOUR SECRET WEAPON & BECOME A MAGNET FOR TOP TALENT?

The BFG Talent Magnet is for business leaders who want to build a talented workforce committed to helping drive the organisation forward.

Through our unique tried-and-tested process, we'll uncover what genuinely sets you apart from the rest.

We'll craft your compelling employer brand that attracts the right people to your business, and give you the knowledge and tools you need to futureproof your talent strategy.

Are you struggling to find good candidates for your job vacancies? Is your staff turnover higher than you'd like?
Do you have a limited budget for recruitment marketing?

Attracting great people to your company doesn't have to be costly or complex... You just need the guidance of experts who've done this before, an kickass methodology and the support to put it into action.

Recruiting in the current climate is hard. You're often competing against bigger, more well-known companies, with a very limited budget and resources. You've got skills shortages to tackle, along with sky-high recruitment costs, and your unfilled vacancies are putting pressure on you and your current employees.

You know you need to stand out from the crowd and you know the impact that getting great people, who align with your culture and values, will have on the company. But you don't have the expertise or time to tackle this in-house.

And let's be honest... you're fed up of giving 20% of your new starters' salaries to a recruitment consultant, only for them to turn out to be a poor fit and leave within six months.

That's where The BFG Talent Magnet comes in.

It's about setting you up for long-term recruitment success.

It's about tapping into what your company is truly about, and who you want on your team.

It's about giving you the tools and skills you need in-house to ably recruit great people for months and years to come.

It's about saving you a sh*t load of cash, time and wasted effort on recruiting.

We'll take you through our 12-step framework to unearth and capture your USP as an employer (you do have one, we just need to find it), who you really are as a company and use that to craft your compelling and authentic employer brand story. We'll then bring your story to life to help you attract and retain brilliant people who are committed to driving your business forward.

You'll have the tools you need to futureproof your talent strategy for long-term scaleability and monumental cost savings.

6 MONTHS FROM NOW YOU COULD BE ATTRACTING THE BEST IN THE BUSINESS

It's not just about recruiting. It's about building a workforce of the right people who are committed to driving the business forward, who get what you're about and want to be part of it. That's what a powerful employer brand can do.

Expand and enhance your candidate and talent pool

Shrink your recruitment costs

Drive productivity and performance

Gain a competitive advantage and drive business growth

Boost your employee retention and engagement

Enhance your reputation as an employer of choice

Want this and more?

WHO´S THE FACE BEHIND THE BFG TALENT MAGNET?

Meet Rachael Warner, employer brand strategist and creator of The BFG Talent Magnet.

Hi, I'm Rachael, an ex-magazine editor, a former Head of Communications in the UK Government and Editor-in-Chief at a global corporate storytelling agency. I bring together my 20-odd years of editorial and word-wizardry and communications knowhow to help businesses tell their unique story and build powerful and long-lasting connections with the people that matter.

I firmly believe that every company has a brilliant story to tell and I want to help you harness that story and use it to attract great people to your business.

It's time to start writing your company's next chapter.

Rach

DO YOU KEEP ASKING YOURSELF THE SAME QUESTIONS?

How can we attract higher-quality candidates?

How can we be better and more consistent at onboarding new starters?

How can we get clear on our culture and offer to potential candidates and current employees?

How can we become more consistent in our recruitment and onboarding processes?

The BFG Talent Magnet will help you with all of this.

ENQUIRE NOW

"Companies that continue to neglect their employer brand will continue to struggle with recruitment and retention and, ultimately, slow their business growth."

RACHAEL WARNER

READY TO GET STARTED? WELCOME TO:

THE BFG TALENT MAGNET

Whether you're struggling with recruitment, retention or engagement, The BFG Talent Magnet will give you the everything you need to change how current and future employees think about and experience your company.

WHAT WE'LL DO IN
THE BFG TALENT MAGNET

First, we get crystal-clear on your EVP - employee value proposition - aka what you offer employees in exchange for their expertise, experience and hard work, including pay and benefits, culture and working environment to L&D and career growth. We also audit your employer brand - that's your reputation as an employer. We explore internal and external perceptions, benchmark against your competitors, and analyse strengths and weaknesses in alignment with your business goals. And we dig into your recruitment, hiring and onboarding processes and your candidate experience.

01.

YOUR EVP, EMPLOYER BRAND AND
CANDIDATE EXPERIENCE AUDIT

02.

Employee stories are a crucial part of any employer brand strategy. Not only do they shine a light on any blind spots you might have about your current EVP, their voice adds authenticity and credibility, which resonates with candidates and helps build trust in the company. Your employees are the best people to explain what makes your company unique and attract candidates who align with your value. I include conversations with employees in every programme - it's a non-negotiable.

THE EMPLOYEE VOICE

This is your Northern Star narrative. Everything that you communicate as an employer will come from this. It gives you consistency and, because it flows from the audit and employee conversations, it's authentic. Which makes it immensely powerful. Even better, it will save you a lot of time and effort as you won't need to try and come up with things to say - it will all be here in the narrative to draw from as and when you need it. Result.

03.

CRAFTING YOUR STORY

04.

We've got your story, now we need a personality that people can feel an emotional connection to. We'll draw out your company's core and authentic personality traits. And we'll teach you how those traits can come across in all your recruitment marketing and communications, both to future and current employees, so it all feels uniquely "you".

UNEARTHING YOUR COMPANY'S PERSONALITY

Next, we map out and refine your recruitment, hiring and onboarding processes and overlay each with important communication touchpoints, so that every candidate and new starter enjoys the same exceptional experience.

05.

PROCESS MAPPING

06.

Once we've developed their employer brand, many of our clients want to take it in-house and keep it running themselves to keep costs down. You'll get a personalised employer brand playbook containing everything you need to deliver your own recruitment, onboarding and exiting activity and communications in-house including process maps, job ad templates, content prompts, candidate personas and MUCH more. It ensures consistency in what you do, what you say, how you speak and how you come across, both in words and visually - saving lots of time, effort and money.

YOUR EMPLOYER BRAND PLAYBOOK

Alongside the playbook, I'll run an in-house training session to introduce your new employer brand and help you and your team deliver it yourselves, in house. Your training session will bespoke around the expertise and capacity you have in-house.

07.

IN-HOUSE EMPLOYER BRAND TRAINING

08.

If you're worried about a lack of expertise or capacity to activate your new employer brand in-house, this optional add-on is for you. We'll create your careers webpage content, social media posts, job board profiles, job adverts and all your candidate & new starter communications for you, including a new starters' playbook welcoming them to the company. AND we'll create a two-minute video for you to use on your careers page, harnessing the employee stories we've captured, along with five 30-second videos for social media. These videos enable you to showcase your unique company culture in action through dynamic storytelling that emotionally engages your target audience.

BRINGING YOUR STORY TO LIFE

ONE-, THREE- AND SIX-MONTH CHECK-INS

Whether you're activating your new employer brand in-house or with my support, we'll run check-in meetings at one, three months and six months to see what's working, what isn't and what to do differently. We'll be by your side to make sure you've got what you need to reap the benefits of having a compelling and authentic employer brand.

09.

BONUS

IMMEDIATE JOB ADVERT REWRITE

When clients come to us, they usually have an open vacancy they need to fill sharpish. When you book The BFG Talent Magnet with us, we'll review and rewrite your live job advert for you in 48 hours at no extra cost.

HOW DO I KNOW IF IT´S RIGHT FOR MY BUSINESS?

You´re a great fit for the programme if you ...

know that your employees are (or should be) the driving force of your company.

are committed to being a good employer.

want a cost-effective, scaleable attraction strategy that pays for itself

want to improve your employee engagement and retention.

are prepared to stand out from your competitors.

you're ready to have your dream candidates wanting to build their career with you.

Umm, this might
not be for you
if you...

aren't bothered about the quality of the candidates applying for your roles

don't want to grow your business

don't want to be recognised and recommended as a great place to work

aren't bothered that no one stays in their role very long at your company

are happy giving 15-20% of new starter salaries to recruitment agencies

don't care how motivated and excited new starters are when they arrive on day one

ENQUIRE NOW

THE FULL PROGRAMME PLUS ADD-ONS & BONUSES

THE BFG TALENT MAGNET

the full programme

EVP, EMPLOYER BRAND & CANDIDATE EXPERIENCE AUDIT